The Super Bowl (of Advertising )
As otherwise we search hard for unity and celebration,
at least for an hour or so , we are we are One Nation,
(and perhaps. increasingly, One World .;)
During the Bowl-- if not Before the Bowl,
or After the Bowl.
For even if the game turns out to be one-sided.
with one team lauded and the other derided,
it's the clever advertising that counts.
and in staggeringly expensive amounts.
Successful ad execs can't afford to despise---
even if they think it sucks--
the competitive search for your eyes
where a half-minute now costs 5 million bucks.
So go along with the flow...
and stay put during the halftime show.
Then you'll have no cause for misery
or bitchin'
whether or not you fail to see
one team or another meet its doom
while you were in the bathroom
or kitchen.
HzL
2/4/16
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