(Photo: Fab Fernandez, Carl's Jr.)

A REASON TO WATCH THE 

SUPERBOWL....at least, out West....

Depending on whether you like  burgers  rare, medium or well done

Carl's this years is suggesting an older  way to have some  fun

Of course , they mean

 their cuisine.

Although I live much  too far east to see it,

and,  as for their ad,  I 'm fairly certain, this won't be it:

"Just eat one of our burgers. mate ,

and then  you won't have to inflate, deflate 

 gain weight, or even try to copulate 

but  you'll still feel great. "

hzl

1/22/15

Super-racy Super Bowl spot for TV in West only

 Bruce Horovitz, USA TODAY9:28 p.m. EST January 21, 2015

(Photo: Fab Fernandez, Carl's Jr.)

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Perhaps one of the raciest Super Bowl spots, ever, will be seen on Super Bowl Sunday by less than half the country.

The regional ad by regional burger chain Carl's Jr., which will mostly be seen by viewers in states in the West, features a model promoting its new All-Natural Burger by walking though a farmers market apparently "au naturel."

The ad promotes what the $4.69 burger does not have: no added hormones, steroids or antibiotics.

 

Carl's Jr. All-Natural Burger Super Bowl spot Carl's Jr.

The model Charlotte McKinney -- known for her Guess ads -- turns out not to be really naked. After the coy views of her that imply she's naked, viewers see in the end that she's wearing a bikini.

But until then, using strategically placed fruits and vegetables sold by gawking vendors at the farmers market, the ad gives every indication that the 21-year-old model is starkers. "I love going All-Natural," she says in the spot in a sultry voice, "It just makes me feel better."

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At a time when even GoDaddy is turning away from a racy Super Bowl ad theme this year, the commercial is a reminder that Super Sunday's telecast is rarely without its share of racy ads. On Wednesday, Victoria's Secret confirmed that it planned to feature its famous models in a Super Bowl spot. And with many Super Bowl advertisers yet to announce their plans, other ads with sex appeal are expected.

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Super Bowl XLIX Ad Meter

 

The storyline for the Carl's spot, created by Los Angeles ad agency 72 and Sunny, was modeled after a scene in an Austin Powers movie, where two secret agents (played by Mike Meyers and Elizabeth Hurley) are naked in a hotel room when they get a video call from their boss. The savvy duo strategically place fruits and veggies to mask their condition.

While the spot already can be viewed online, one brand guru has serious doubts about the spot for TV airing -- especially to a Super Bowl audience. "It's like porn meets American Pastime," says branding consultant Erika Napoletano. "It makes NFL cheerleaders -- underpaid and underclothed -- look like nuns in comparison."

What's more, says Napoletano, with 46% of Super Bowl TV viewers women, this ad is likely garner social media backlash. "She doesn't look like any women I know," says Napoletano. "This is all about the cheap, visual joke."

But Brad Haley, chief marketing officer at CKE Restaurants, parent to sibling burger chains Carl's Jr. and Hardee's, says the ad is true to the brand. "We don't show things in our ads that you won't see at the beach on any given warm, weekend," he says. "We don't cross the line -- but we like to get right to the line."

One local TV station did push Carl's to re-edit the ad. "There's always give and take," says Haley. But, he says, the ad is directly targeted to the brand's core 18- to 34-year-old "hungry guy" customer. "We know, from our history, this is the kind of ad they want to see over and over again."

And they have. Carl's is, for example, the chain that aired a 2005 spot with Paris Hilton in a bikini giving a luxury car a luxurious wash while eating a Carl's burger. And its "hot" ad with model Kate Upton for its jalapeno-laced Southwest Patty Melt has chalked up more than 2 billion earned media impressions, says Haley.

The new ad was filmed in November in Los Angeles on one of the hottest days of the year, says Haley, who attended the ad shoot. "(McKinney) was the most comfortable person on the set because she was wearing the least amount of clothing."

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