Wednesday, February 25, 2015

Penguin Movie Flops

  Penguin Movie  Flops

That Penguins have a tough life, I know.
It's not much fun to depend on an ice floe

and what it might somehow  do to one's torso

but survival in Hollywood may be even more so.

What is worse than an iceberg?

Go and ask Jeffrey Katzenberg. 

HZL
2/25/15

DreamWorks Animation Takes $57M Write-Down on 'Penguins of Madagascar'

'The Penguins of Madagascar'
'The Penguins of Madagascar'
 Courtesy of DreamWorks Animation
by Paul Bond
2/24/2015 1:07pm PST
DreamWorks Animation took a $57.1 million write-down primarily on the lackluster performance of Penguins of Madagascar, as well as Mr. Peabody and Sherman, the beleaguered film studio announced Tuesday while posting less-than-expected quarterly financial results.
The company also said Tuesday that it intends on raising money by selling its Glendale campus for $185 million, then leasing back the space.
The film studio run by CEO Jeffrey Katzenberg posted a loss of $3.08 per share in the fourth quarter, while analysts predicted a loss of $3.01. Revenue was $234.2 million, while analysts expected $246 million.
Shares of DreamWorks Animation rose 2 percent to $21.13 on Tuesday, but dropped 9 percent in the after-hours session after Wall Street got a look at the fourth-quarter results.
DreamWorks Animation had signaled a month ago that Penguins would likely result in a write-down of approximately $55 million, and at that time the studio also announced a restructuring that included 500 layoffs and a charge of about $290 million. On Tuesday, the studio said restructuring charges were $210.1 million, with $54.6 million attributable to employee termination costs and $155.5 million due to production costs of unreleased projects like B.O.O.and Monkeys of Mumbai.
Despite massive layoffs, Katzenberg says spirits are high among the remaining staff.
"There's a great morale around the company right now even in the face of what has been, without a question, the hardest, most difficult, most painful eight weeks in our 20 -year history," Katzenberg said Tuesday during a conference call.


DreamWorks Animation also said a month ago that it was scaling back to only two film releases a year, though in 2015 it has just one: Home, which opens March 27.
Penguins was made for $132 million, and it has earned $358 million worldwide since its release Nov. 26, not enough to show a profit given marketing expenses and box-office splits with exhibitors. Peabody was made for $145 million and earned $273 million since its release nearly a year ago.
The financial results also come as the studio recovers from disappointment at Sunday's Oscar show, where Disney's Big Hero 6 took the award for best animated feature even though DreamWorks Animation's How to Train Your Dragon 2 was widely considered the favorite in that category. 
On Tuesday, Katzenberg said the studio will at least break even this year as long as Home breaks even or earns a profit. He also boasted of having delivered 40 episodes of TV shows to Netflix so far and he expressed enthusiasm for a DreamWorks Animation TV channel that will launch in countries across Asia this year. The company expects up to $250 million in TV-only revenue this year.
In the fourth quarter, DreamWorks Animation said $131.3 million of its revenue came from feature films, the biggest contributor being How to Train Your Dragon 2. Revenue from TV was $50.7 million, and revenue from consumer products was $22.1 million.
The company also introduced a new segment, "new media," which is where its 75 percent interest in Awesomeness TV will now reside. Revenue in the new segment was $24.9 million in the fourth quarter.
"Although 2014 was a challenging year for our company, I am confident that our recent announcement to restructure our feature film business will enable us to deliver great films and better box-office results," Katzenberg said. 
Email: Paul.Bond@THR.com

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